link bait
существительное
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(internet, _, marketing) Articles, infographics, videos, and other content on websites created as part of a strategy to attract links and go viral.
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(internet, _, marketing) Provocative headlines designed specifically to persuade people to click or share by using loaded terminology (e.g. incredible, secret, shocking, unbelievable), posing provocative questions, or tying themselves in to hot topics.
